# Split/Test Digest

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## Articles

### How Return Customers Can Drive Order Spikes in Ecommerce  
**Published:** March 5, 2026  
**Author:** Anastasia Yakunina  
  
[Read More](https://constructor.com/split-test-digest/how-return-customers-can-drive-order-spikes-in-ecommerce)

### Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery  
**Published:** December 9, 2025  
**Author:** Nate Roy  
  
[Read More](https://constructor.com/split-test-digest/black-friday-2025-what-we-learned-about-shopper-behavior-and-product-discovery)

### From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search  
**Published:** November 14, 2025  
**Author:** Anastasia Yakunina  
  
[Read More](https://constructor.com/split-test-digest/how-millions-of-lipstick-queries-exposed-the-limits-of-keyword-search)

### Designing Search: Matching Intent to Attractiveness for Home Goods  
**Published:** October 30, 2025  
**Author:** Nate Roy  
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[Read More](https://constructor.com/split-test-digest/matching-intent-to-attractiveness-for-home-goods)

### Geo-Personalized Ranking: Unlocking Regional Conversion Gains  
**Published:** October 10, 2025  
**Author:** Nate Roy  
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[Read More](https://constructor.com/split-test-digest/unlocking-regional-conversion-gains-with-geo-personalized-ranking)

### Optimizing Search Result Page Experiences: 4 Strategies to A/B Test  
**Published:** September 29, 2025  
**Author:** Nate Roy  
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[Read More](https://constructor.com/split-test-digest/ab-testing-strategies-to-optimize-search-result-page-experiences)

### What 10 Million Jeans Purchases Reveal About Personalization  
**Published:** August 26, 2025  
**Author:** Anastasia Yakunina  
  
[Read More](https://constructor.com/split-test-digest/what-millions-of-jeans-purchases-reveal-about-personalization)

### 5 Autocomplete Optimizations Uncovered Through A/B Testing  
**Published:** July 30, 2025  
**Author:** Nate Roy  
  
[Read More](https://constructor.com/split-test-digest/autocomplete-optimizations-uncovered-through-ab-testing)

### Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake  
**Published:** May 27, 2025  
**Author:** Polina Egubova  
  
[Read More](https://constructor.com/split-test-digest/why-running-classic-ab-tests-could-be-a-big-mistake)

### Adapting Ranking Models to Short-Term Sales Behavior  
**Published:** April 28, 2025  
**Author:** Nate Roy  
  
[Read More](https://constructor.com/split-test-digest/adapting-ranking-models-to-sales-behavior-experimenting-with-ctr-based-signals)

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