Split/Test Digest
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Articles
How Return Customers Can Drive Order Spikes in Ecommerce
Published: March 5, 2026
Author: Anastasia Yakunina
Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery
Published: December 9, 2025
Author: Nate Roy
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
Published: November 14, 2025
Author: Anastasia Yakunina
Designing Search: Matching Intent to Attractiveness for Home Goods
Published: October 30, 2025
Author: Nate Roy
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Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Published: October 10, 2025
Author: Nate Roy
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Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
Published: September 29, 2025
Author: Nate Roy
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What 10 Million Jeans Purchases Reveal About Personalization
Published: August 26, 2025
Author: Anastasia Yakunina
5 Autocomplete Optimizations Uncovered Through A/B Testing
Published: July 30, 2025
Author: Nate Roy
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Published: May 27, 2025
Author: Polina Egubova
Adapting Ranking Models to Short-Term Sales Behavior
Published: April 28, 2025
Author: Nate Roy