# Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase Constructor’s purpose-built AI optimizes your collection pages by aligning shopper preferences with your most important metrics. Deliver curated, user-friendly product pages that increase conversions and revenue, no matter your vertical and product categories. ## What We Do ### Use AI-native collection pages to ensure every page is curated for conversion rates Easily design themed pages that aren’t limited by your product hierarchy for your website, email marketing campaigns, and more. Powered by Clickstream data and advanced machine learning, you can automate collection displays and rerank products to optimize for your KPIs. With a mix of dynamic rules, AI automation, and individual product selections, easily create the exact collection page and shopping experience you want customers to have. ### Set up tailored landing pages more easily - Build curated collection pages by filtering by attributes, uploading a CSV file, or using Generative AI — without having to modify your product hierarchy or get help from an engineer - Use custom fields to easily update and display enriched content across collections — for seasonal promotions, loyalty programs, and beyond - Dynamically adjust advanced filtering and sorting options so shoppers can self-serve effortlessly - Create sub-collections within larger categories to simplify navigation and help users find specific products and product lines faster ### Deliver eye-catching, unique experiences to every shopper, every time - Pair AI with clickstream to hyper-personalize your collections and drive your most critical KPIs - Leverage collections data to power a more holistic product discovery experience, helping surface better products for customers site-wide - Review collections as if you were a user on your site, complete with facets, product data, and ranking explanations - Ensure the most relevant collections are always front and center via your homepage or within Browse categories ### Streamline cross-channel and -device marketing campaigns - Make campaign management simple across ads, social, and email platforms - Constructor’s REST API ​ gives you seamless connectivity across channels to help you collect the data you need for effective campaigns - Encourage offsite discovery by using the full merchandising suite of tools to personalize collections for email marketing and other campaigns - Optimize for mobile shoppers with a fully responsive design that ensures seamless usability on any device ## Industry Applications ### How leading ecommerce websites and industries use collection pages to guide discovery - **For Fashion & Apparel** Fashion shopping is seasonal, trend-driven, and visual. Collections automates the creation of listing pages around trends, occasions, and styles — like New Arrivals, Wedding Guest Dresses, or Snow Essentials. - **For Grocers** Grocery shopping is routine-driven and time-sensitive. Ecommerce collection pages make it easy to group products by use cases such as Weekly Essentials, Meal Prep, or Seasonal Favorites. - **For Furniture & Home Goods** Home purchases are planned, project-based, and often span multiple items. Ecommerce sites with curated listing pages help shoppers browse coordinated sets — such as Living Room Looks, Small Space Solutions, or Outdoor Entertaining. - **For Department & General Merchandise** Large catalogs can overwhelm shoppers without clear structure. Curated listing pages let retailers group products by focused categories — like Back-to-School, Valentine's Day, or Editor’s Picks. - **For B2C** Direct-to-consumer brands rely on storytelling and brand-led merchandising. Ecommerce collection pages let B2C teams organize featured products by launch, campaign, or theme (e.g., Best Sellers or Limited Drops). - **For B2B** B2B buyers want speed, structure, and clarity. Collection pages help organize large catalogs into practical groupings, such as Compatible Parts, Bulk Order Favorites, or Industry-Specific Kits. ## Ebook ### Take an in-depth look at Constructor’s search and browsing features Learn how our AI technology complements your own merchandising expertise to save hours of time and drive revenue. ### Grab your guide to learn: - How we ensure comprehensive product discovery across your website - How clickstream data, transformers, and LLMs improve search results - How our Merchant Intelligence guides the A/B testing experience ## Customer Stories ## See how Constructor helped Petco drive a 13% higher conversion rate “We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.” **Tony Gabriele** VP Digital Strategy, Petco ## Our Solution ### Collections works seamlessly across Constructor's holistic suite of ecommerce tools Our powerful Collections solution is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.