# Create personalized category pages for maximum ecommerce conversions ## Get fully automated 1:1 product personalization across your entire ecommerce site Leverage advanced ecommerce AI together with your full, verified clickstream to create personalized category pages that adapt to individual shopper behavior in real time. This ensures shoppers find exactly what they need — while allowing you to optimize for your most important KPIs. **Capabilities** ### AI-Supported Searchandising ### Consistent Experience ### Global Facet Management ### Combine your expertise with our AI to hit your KPIs faster - Use algorithmic searchandising to curate personalized category pages that help customers find products more easily and prioritize ecommerce business goals - Combine your own Browse rules with AI rules that target your most important business KPIs, using a 'manage by exception' approach to focus only on deviations from expected outcomes - Automate complex merchandising tasks by setting dynamic rules and match criteria, reducing manual setup while improving search attractiveness ### Deliver a seamless shopping experience - Constructor’s AI continuously optimizes product displays across your entire ecommerce site, ensuring shoppers always see what matters most - Behavioral data and real-time learning adjust product rankings dynamically, matching each customer’s preferences and shopping intent - Predictive analytics and actionable insights specific to product discovery help you monitor performance, run experiments, and continuously refine your ecommerce strategy ### Optimize product discovery with smart facet management - Combine your facet management decisions with Constructor’s AI-powered systems to deliver more relevant product results and higher conversion rates - Control how product attributes like size, color, and price appear, ensuring customers can easily filter and explore your catalog by showing only relevant facets for each search or specific category page - Expand, collapse, or hide facets based on your merchandising strategy to create a cleaner, more intuitive browsing experience **Features** ## Get a competitive edge with browse solutions designed specifically for enterprise ecommerce - Boosting - Burying - Slotting - Blocklisting - Facet Management - Redirects - Global, Category, Collection & Query Rules - AI-Recommended Optimizations - Analytics & Insights - Best-in-Breed Customer Success - API-First & Headless - Secure & Compliant **Industry Applications** # How leading industries use AI-powered Browse to improve category discovery - For Fashion & Apparel Fashion shoppers often browse with inspiration, not exact products in mind. Constructor’s AI-powered Browse personalizes category pages based on style affinity, fit preferences, price sensitivity, and real-time behavior — so shoppers see the products they’re most likely to love first. Category pages adapt dynamically to trends, seasonality, and individual taste, surfacing more attractive assortments. And while the AI does the heavy lifting, merchandisers can layer on manual rules where they want to for strategic purposes. This helps fashion retailers increase conversion, reduce choice overload, and improve sell-through while maintaining full merchandising control. - For Grocers Grocery category pages must balance speed, availability, and relevance at scale. Constructor’s Browse optimizes category rankings based on household buying patterns, brand loyalty, dietary preferences, and in-stock inventory. Instead of static aisles, shoppers see smarter category experiences that prioritize frequently purchased items, relevant promotions, and preferred brands. This results in faster navigation, larger basket sizes, and improved loyalty — even when assortments change daily. - For Furniture & Home Goods Furniture browsing is exploratory and high-consideration. Constructor’s Browse helps shoppers navigate large assortments by dynamically ranking products based on style preferences, price range, popularity, and in-session behavior. Category pages can adapt to project-based intent — surfacing cohesive collections, best-selling configurations, or complementary styles — helping shoppers narrow options without friction. The result is more confident discovery, higher engagement, and improved conversion on big-ticket items. - For Department & General Merchandise Large, multi-category catalogs often overwhelm shoppers with too many choices. Constructor’s Browse personalizes category pages across departments — from electronics to beauty to home — using real shopper behavior to prioritize what’s most attractive in each context. Instead of one-size-fits-all rankings, category pages adapt by shopper intent, seasonality, and performance signals, reducing friction across complex browsing journeys and lifting conversion across the entire storefront. - For B2C Modern consumers expect category pages to feel relevant immediately. Constructor’s Browse uses AI and real-time behavioral signals to personalize product rankings for each shopper — without requiring them to search. By optimizing category pages for conversion and revenue (not just relevance), Browse helps shoppers discover better products faster, keeps them engaged longer, and increases repeat visits. The result is a more intuitive browsing experience that drives measurable business outcomes. - For B2B B2B buyers rely heavily on category pages to navigate large, spec-driven catalogs. Constructor’s Browse intelligently ranks products based on customer-specific pricing, purchasing history, availability, and compatibility — making it easier for buyers to find the right SKUs quickly. Category pages can adapt to account-level behavior and industry logic, helping B2B companies reduce time-to-purchase, increase average order size, and support self-serve buying at scale. ## Customer Stories ## 15% increase in RPV with Search and Browse "The thing that I appreciate the most about Constructor — other than just the product itself — is that they're a partner that truly wants to hear and incorporate feedback from customers and not build features in a vacuum. And that's really what we value in a software partner." **Kyle Sutter** VP of Technology, Fisheries Supply [Read the Full Story](https://constructor.com/customers/fisheries-supply-constructor) ## See how Constructor helped Petco drive a 13% higher conversion rate "We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor." **Tony Gabriele** VP Product, Petco [Read the Full Story](https://constructor.com/customers/petco-constructor) ## Our Solution ## Browse works seamlessly across Constructor's holistic suite of tools Our powerful Browse solution is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce. Browse is anchored on a constant user feedback loop derived from your shoppers’ unique Clickstream data, and augmented by the latest in NLP, transformers, and LLMs. ## A fully integrated suite of ecommerce search and product discovery solutions ### Search Generate customer-first, AI-powered ecommerce search results that increase critical revenue metrics. ### Browse Provide personalized, optimized shopping experiences for every customer on every category page. ### AI Shopping Agent Educate customers and help them find products with engaging, conversational AI blended with 1:1 personalization. ### AI Product Insights Agent Deliver instant answers to customers' final product questions directly on your Product Detail Pages (PDPs). ### Merchant Intelligence Agent Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance. ### Recommendations Complement the shopping experience with the right recommendations for each customer at exactly the right time. ### Collections Automatically organize products into themed, AI-powered, personalized landing pages to create a shopping experience that sparks joy — and ROI. ### Quizzes Drive more revenue and build stronger relationships based on information your customers want you to know. ### Attribute Enrichment Kick manual work aside and enrich the product and category attributes your customers need to find the products they love. ### B2B Solutions Tackle complex products, large catalogs, and dynamic pricing at the speed of B2B enterprise — all while maximizing your profit margin. ### Retail Media Show the optimal mix of sponsored listings that drive revenue without harming your brand. ### Cross-Channel and Offsite Discovery Provide a connected omnichannel discovery experience across both digital and physical touchpoints. ## Frequently Asked Questions ### What are personalized ecommerce category pages? Personalized category pages utilize advanced AI and first-party shopper behavior data to tailor the products shown to each visitor on a one-to-one basis. Instead of generic product suggestions, customers see products tailored to their interests and intent _at that exact moment_. This boosts user engagement and conversion rate. ### What types of merchants or product catalogs is this designed for? Browse is designed for enterprise ecommerce brands with medium to large product catalogs and meaningful site traffic. It works particularly well for retailers with complex category structures and high SKU counts, where manual merchandising and static rules don’t scale. By learning from real shopper behavior, Browse takes the heavy lifting out of customizing category pages at scale. This improves product discovery and drives revenue without requiring constant manual intervention. ### How does Constructor’s ecommerce category page solution differ from others? Many ecommerce category page solutions rank products based on static rules, attribute relevance, or popularity signals. This often results in the same product order for every shopper. In contrast, Constructor’s Browse uses advanced machine learning and real shopper behavior to continuously optimize category pages for ecommerce outcomes like conversion rate, revenue, and profit. Instead of showing a single “relevant” ranking, Constructor delivers 1:1 product ordering that adapts to each shopper’s context and intent in real time. This helps customers find products they’re more likely to buy while driving measurable business impact beyond relevance alone. ### Can I control merchandising rules manually for these personalized ecommerce category pages? Yes. Merchants can set rules to boost, bury, hide, or promote products and facets alongside or instead of AI decisions. This allows your team to have a hybrid approach of automated optimization and manual control to drive brand-aligned outcomes. ### Does Browse work with filters and facets? Yes. Browse includes smart facet management so customers can navigate by attributes like size, price, brand, and more, with filters rendered dynamically based on 1:1 personalization. ### How does Browse complement search and recommendations? Browse works in tandem with your search bar and recommendations as part of a single, connected discovery platform. Constructor’s proprietary engine collects full, verified shopper clickstream data across every product discovery touchpoint — including Browse, Search, and Recommendations. That behavioral data fuels a reinforcement learning loop that continuously learns from what shoppers click, ignore, and buy, thereby strengthening rankings over time and dynamically optimizing product order in real-time based on what actually drives business outcomes. ### What business metrics can Browse impact? Personalized ecommerce category pages provide value for both customers and brands alike. By surfacing the right product results at the right time — including from trending and popular categories — Browse can help improve product visibility, thus increasing conversion rate, revenue per visit (RPV), average order value (AOV), and overall sales while boosting customer engagement. ### Is Browse suitable for mobile and headless storefronts? Yes. Browse is API-first and compatible with headless architectures and responsive designs, ensuring a seamless discovery experience across devices. ### How does the integration process work? Constructor pairs each customer with a dedicated team and begins with a low-risk, data-driven Proof Schedule. Most retailers integrate in weeks, not months. We handle ingesting your product data, setting up event tracking, and tuning configurations so the experience performs optimally from day one.